Description

Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity.[1]In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years and it had become one of the most recognized and trusted brands in that country.[1]