Whether you are in New York, Mumbai or Milan we know for all you beautiful women, most days are packed with countless plans and endless to-do lists. Friends, family, college and even colleagues vying for your time. And while you juggle all this effortlessly, we know that often you're left with barely any time for yourself. Regardless of how busy the day may be, you shouldn't have to compromise on the way you want to look or on your glam quotient. Which is why, MyGlamm backed by one of Europe’s largest natural beauty companies, collaborated with global experts and makeup artists to bring about exciting innovations in makeup to accomplish our single, focused goal – make looking glamorous effortless!