Influencer strategies for encouraging UGC submissions in brand-sponsored user-generated art and creative challenges
Encouraging User-Generated Content (UGC) submissions in brand-sponsored user-generated art and creative challenges.
Written by Shivangi
Updated on 04/08/2023
<div>Encouraging User-Generated Content (UGC) submissions in brand-sponsored user-generated art and creative challenges requires thoughtful strategies to inspire creativity and participation. Here are some effective influencer strategies to achieve this:</div><div><br></div><div>1. **Set Clear and Exciting Challenge Goals**: Clearly define the objectives and guidelines of the art and creative challenge. Make it exciting and engaging by setting a theme that aligns with the brand's values or a relevant event or occasion.</div><div><br></div><div>2. **Influencer Kick-Off Content**: Have influencers create and share their own UGC art or creative pieces as a kick-off to the challenge. This sets an example and encourages their followers to participate.</div><div><br></div><div>3. **Use a Unique Hashtag**: Create a unique and catchy hashtag for the challenge that participants can use to submit their UGC. This helps gather all entries in one place and makes it easier to track submissions.</div><div><br></div><div>4. **Prizes and Incentives**: Offer attractive prizes and incentives for the best UGC submissions. This can include brand products, gift cards, discounts, or even a feature on the brand's official channels.</div><div><br></div><div>5. **Share Inspiration and Ideas**: Influencers can share inspiration and ideas for the challenge through their content. This could be in the form of sketches, mood boards, or tips to spark creativity among their followers.</div><div><br></div><div>6. **Collaborative UGC**: Encourage participants to collaborate with others for the challenge. This can lead to more innovative and unique UGC as participants bounce ideas off each other.</div><div><br></div><div>7. **Feature UGC in Influencer Content**: Showcase some of the most outstanding UGC entries in the influencers' content. Recognizing participants' work encourages others to participate and be featured.</div><div><br></div><div>8. **Live Streaming Sessions**: Conduct live streaming sessions with influencers where they engage with their audience and create art or creative pieces related to the challenge. This interactive approach inspires followers to participate.</div><div><br></div><div>9. **Partner with Creative Communities**: Collaborate with existing creative communities or art-related platforms to extend the challenge's reach to a wider audience of artists and creators.</div><div><br></div><div>10. **UGC Gallery on Brand Website**: Create a dedicated UGC gallery on the brand's website to showcase all the submissions. This not only recognizes participants but also serves as inspiration for others.</div><div><br></div><div>11. **Engage with Participants**: Influencers should actively engage with participants by liking, commenting, and sharing their UGC. This builds a sense of community and motivates more people to join the challenge.</div><div><br></div><div>12. **Extend the Submission Period**: If needed, extend the submission period to allow more participants to take part. This gives people more time to create and submit their entries.</div><div><br></div><div>In conclusion, influencer-driven strategies play a crucial role in encouraging UGC submissions for brand-sponsored user-generated art and creative challenges. By setting clear goals, providing inspiration, and offering incentives, influencers can foster creativity and drive active participation. Leveraging the power of influencer engagement and UGC showcases can make the challenge more successful and memorable for participants and the brand.</div>